Welcome to Wear It Tennessee!

Throughout the years, multiple national, state and local organizations have come together to promote boating safety in communities across the United States.  The success of these efforts is evident in the achievements of the activities themselves – including the distribution of hundreds of thousands of printed materials, as well as hundreds of print and broadcast media stories, resulting in literally millions of impressions – all on the importance of boating safety.  Most recently, the U.S. Coast Guard has decided to go one step further in this overall outreach effort – and measure success not just by the activities themselves, but by how these activities actually inspire boaters to adopt tangible precautions on the water – specifically wearing a life jacket.

The U.S. Coast Guard has selected to continue a state-specific approach and have added the Nashville/Middle Tennessee area and focus on Percy Priest, Old Hickory, and Cheatham lakes.  This is the second year for this program, designed to effectively measure the impact of intensive marketing on life jacket wear rates.

The theme of this Campaign will mirror the national effort to promote life jacket wear to recreational boaters across the country – themed “Wear It!”  In order to personalize the local campaign, the theme will be “Wear It Tennessee!”

Promotion activities will include radio advertising, events, signage at boat ramps and marinas, celebrity appearances as a customized “Campaign Boat” personed by trained staff who will cruise the lakes throughout the summer months, distributing life jackets and safety messages to boaters.

Please join us in our efforts.  Be a safe and knowledgable boater and refer to this Web site as YOUR SOURCE for information about life jackets.  Be on the lookout in the Percy Priest, Old Hickory, and Cheatham lakes area for the Campaign Boat this year!